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So, you’ve got an idea and you’re ready to try and communicate. First off, determine if your invention details may be communicated or otherwise not. Ask your patent attorney if it is ok. If you have, then you need InventHelp Caveman Commercial. Exactly what is a press release? In a nutshell, it’s a brief, to-the-point news story that seeks to show the newsworthiness of a person, product or event. Press announcements are then e-mailed, snail-mailed or faxed to editors in the hopes that the publication will pick up the story.
The sad simple truth is editors are bombarded with press releases. If you wish to keep yours from the trash bin, below are a few simple tips: Don’t write an advertisement. Editors are notoriously picky folks. The very last thing they would like to examine is actually a screaming advertisement masquerading as being a press release (think along the lines of: “NOTHING ELSE LIKE IT ON THE MARKET!!!!”) Revenue for publications is based on advertising revenue. This makes them very uninterested in publishing an advertisement for your product at no cost!
Reach the point. Focus on the newsworthy element of your invention. Describe the way your invention solves a difficulty. And try to think beyond simply: “It saves money and time.” Be specific…This idea will keep you from losing your keys, etc. While a communications product, the iPhone, garnered Time magazine’s Invention of year honor, the transportation sector also saw a vast quantity of invention accolades too.
I could remember, as I’m sure a lot of you can, when “bigger is better” was synonymous with cars and private transportation. Today, should there be such a huge concentrate on green energy and carbon emissions, “compact” is the new Cadillac. Just turn on the television during any prime-time show and you’re prone to view a hoard of hybrid SUV commercials, pitches for incandescent lights and recycling promotions.
Time magazine certainly noticed the craze given that they included a number of “green” transportation alternatives on their annual Best Inventions of year list. Listed here are two to be on the lookout for within the coming years: The Venturi Eclectic car runs solely on wind and solar technology. Plus, the Venturi doesn’t have to be “refueled” with hydrogen or ethanol. This French-produced, three-seat concept car is due outside in 2008. The Metropolis Car from MIT’s Media Lab is a two-seater, InventHelp Invention News that may be examined from the designated location, then returned (like a shopping cart) to the other station within the city. Due in 2011, this innovative concept could reduce another massive symptom in mass transit – parking.
With all the way everything is going, expect more big changes in the way we communicate and the way we receive around. Make sure to have a look at our next InventHelp blog, where we’ll explore more transportation innovations, including a new way to fly in style!
Choose your magazines carefully. Say you’ve got a whole new fishing invention. Seems logical to send out it towards the editor-in-chief at Sports Illustrated, right? Not really. Because larger, commercial magazines are usually trying to find news about products already on the market, you might miss your audience altogether. Namely manufacturers and marketers, who debthr to see industry-specific trade publications. So rather than Sports Illustrated for the invention, why not try a trade publication like American Sport Fishing? This is where business details about new inventions might be acquired by an editor.
Visit a pro. Publicity is a time-consuming marketing activity, which is the reason publicity releases are included in invention idea to industry services. If you’re not a client, you may want to consider hiring a publicity firm that can handle the writing and distribution of releases for you. Most companies charge through the word for such services so make sure you ask about pricing up front.